Financial advisors and clients have a tough job with managing their expectations and financial needs with the underlying fundamentals and risks of the financial markets. It may seem like an impossible task at times. After all, we are only human, and it is a human instinct to be greedy at market tops and conversely, believe the world is coming to an end at market bottoms. It’s interesting how many clients were saying four years ago, that they couldn’t afford for their portfolios to experience another bear market. Now that the Dow and S&P 500 are hitting new all time highs, many investors are saying they can’t afford to not be in the market. Or, clients might just simply be thinking it must be okay to now come back into the stock market for fear of missing a bull run.

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The Plight of Today’s Investor